Accepted to SIGGRAPH 2025

"Boyoung Lim & Jusub Kim, Interactive Trailers and Posters that Enhance Viewing Intentions through ‘Breaking the Fourth Wall’" has been accepted to SIGGRAPH 2025, Vancouver, Aug 10-14, as Poster Presentation.

This study demonstrates that proposed interactive posters and trailers breaking the "Fourth Wall" significantly boost movie anticipation and viewing intentions, offering an effective promotional strategy for mobile-based video streaming platforms.